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“I had somebody say to me they could help me get work but they wouldn’t put me on their books officially, because they had one of these brands as a massive client,” Brett said – pretty painful for someone who was already a model before he went in. “And just by association with them, by featuring on their feeds with 10 or 20 million followers, you get a lot of clout.”Įven for somebody with no interest in signing up with those brands, it was hard to escape their power. “The thing about those brands is, they give influencers six- or twelve-month contracts, and to have that regular income, it’s a dream come true,” Brett said. It was after leaving, though, that the might of the fast fashion ecosystem became really clear. They said it was optional, you can bring all your own clothes.
“So the producers told me that the workaround is just not to wear them.
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The contestant agreement allows sponsors to use participants’ images to advertise their wares – which meant that if Brett had pulled on some of the free gear, screenshots could have quickly made their way to the brand’s Instagram feed.
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“I got sent a £500 code for I Saw It First, and there’s a massive bag of clothing that turns up every few days,” Brett said. Just about everything you see an islander wearing is provided by the sponsor. Because I’ve seen first-hand how intertwined with the show fast fashion is.” So how did that look – and what can we expect from a secondhand version? “They’re putting their money where their mouth is. (He recently protested outside a fashion show for fellow alumna Molly-Mae Hague’s PrettyLittleThing collection.) He is, accordingly, thrilled by the news of Love Island’s pivot to eBay.
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The most learned scholars of the series (eg, me) believe Brett to be the only participant to have refused the array of free clothes provided by its fast fashion sponsors – and since he left, he has pursued a modelling career alongside advocacy work for a more sustainable approach to fashion. More than either, he looked like himself. He looked like a nerd, and abominably cool. Like quite a lot of guys on the show, he had washboard abs, Skeletor cheekbones, and pecs like gigantic steaks unlike the others, he wore socks and sandals for the dumping ceremony. If, like me, you associate Love Island as indelibly with this time of year as you do insufferable Pumpkin Spice Latte ads with autumn, you probably remember Brett from the 2021 edition. And they said, right, so what are you going to wear in the villa? And I said … I’m gonna wear exactly this.” “And they were like … is this how you dress every day? And I said yes. “They kind of looked at me,” he remembered.
It’s fun to imagine the rapid televisual arithmetic going through the producers’ heads as they tried to figure out what to do with him.
The first time Brett Staniland (above) met the team from Love Island before he went on the show, he was dressed in wide-legged trousers and a Cuban collar shirt. In depth: Why Love Island and eBay are doing bits*įormer Love Island contestant Brett Staniland, who turned down free fast fashion on the show.
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Health | More than 3,300 people at 70 UK companies, ranging from a local chippy to large financial firms, start working a four-day week from Monday with no loss of pay in the world’s biggest trial of the new working pattern. Ukraine | Britain is to supply long-range rocket artillery to Ukraine, despite a threat on Sunday from Russia’s president, Vladimir Putin, to bomb fresh targets if similar weapons from the US were delivered to Kyiv.īangladesh | At least 49 people died and hundreds have been injured after a fire tore through a shipping container depot near Chittagong, sparking a huge chemical explosion that engulfed many of those who had rushed to the scene to help. Business minister Paul Scully said on Sunday night a vote “might well happen” but insisted Johnson would “face it down”. Partygate | Boris Johnson’s allies have conceded that they have little hope of stopping a vote of no confidence. Platinum jubilee | The Queen crowned the platinum jubilee celebrations with a last-minute appearance on the Buckingham Palace balcony on Sunday, bringing to a close four days of festivities as thousands of street parties took place across the UK. For today’s newsletter, I spoke to former islander Brett Staniland for an insider’s view of the show’s previously symbiotic relationship with the fast fashion industry. Even if you don’t watch Love Island, this is a moment – and if it has any impact on the Love Island audience’s appetite for the low-pay, high-environmental-cost model favoured by brands like Shein and Boohoo, it might even be an important one.
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